At the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA 2026), Guinness made a bold statement by combining fashion, entertainment and digital fan engagement into one unforgettable experience.
Newsonspot reports that the globally recognised brand took centre stage through its sponsorship of the Guinness Best Dressed Voters’ Choice Award, an initiative hosted on the Guinness Most Rated platform. The campaign gave fans the opportunity to actively participate by voting for their favourite celebrity looks from the glamorous award night.
Reality TV personalities Sultana Auduson Ibrahim and Faith Adewale emerged winners in the female and male categories respectively, each receiving a cash prize of ₦1 million for their exceptional fashion statements.
The voting initiative generated massive online engagement, recording over 25,000 votes and sparking widespread conversations across social media platforms after the event.
Read This: AMVCA 2026 Celebrates Africa’s Best in Film and Entertainment…
Beyond fashion and fan interaction, Guinness further strengthened its impact at the awards by sponsoring the Best Director category. The award was won by Akinola Davies Jr. for the movie My Father’s Shadow, which also secured the prestigious Best Movie award at the ceremony.
The brand also celebrated African entertainment and creativity with electrifying performances from Nigerian music stars Tiwa Savage, Fave and BNXN.
To further elevate the AMVCA experience, Guinness introduced immersive attractions including the Guinness Black Carpet, an interactive fan engagement lounge and a strong presence at the official after-party, reinforcing the brand’s connection with entertainment lovers and pop culture enthusiasts.
The impressive turnout and digital participation once again highlighted Guinness’ commitment to supporting the creative industry and staying connected to the passions of its consumers. Through fashion, music, film and storytelling, the brand continues to position itself as a major force driving modern African culture and entertainment.
