Nigeria’s newest telecommunications operator, Lebara Nigeria has commenced nationwide commercial operations in Nigeria.
Newsonspot reports that the company brings to Nigeria’s telecommunications market physical SIM cards, eSIMs and digital self-onboarding services.
In a statement, the company explained that Nigerians could now obtain its SIM cards through participating retail locations and registered agents, and complete Know Your Customer verification remotely through its My LebaraNG application.
Customers can choose between physical SIM cards and eSIMs, with the company also offering in-person onboarding through its retail network, including Slot stores where Lebara agents are available.
Speaking on the development, the Chief Executive Officer, Lebara Nigeria, Teniola Stuffman, said the company focus is on making connectivity simple and accessible while building digital experiences that give customers more value.
According to the company, more than 1,000 registered retail agents were already part of its distribution network, as it continues to expand the channels through which customers can access its services across the country.
Lebara said its initial offering would include mobile voice, SMS and data services, alongside transparent usage tracking, cloud storage, Buy Now, Pay Later options for eligible devices and access to LebaraPlay, its mobile entertainment platform.
Lebara’s Nigerian operation is linked to VAS2Nets Telecommunications Limited, which holds a Tier 5 MVNO licence issued by the Nigerian Communications Commission. The NCC’s licensing framework allows MVNOs to provide telecommunications services using the infrastructure of host mobile network operators.
The licence commenced in March 2024, while Lebara and VAS2Nets publicly announced their brand-licensing partnership in May that year. Lebara subsequently unveiled its 0724 number series as part of preparations for commercial operations and held a soft launch in Lagos in February 2026.
The latest rollout represents the transition from market preparation and testing to full commercial availability.
