Viju Industries (Nigeria) Limited has reaffirmed its commitment to youth empowerment and community impact with the launch of the 2026 edition of its flagship Children’s Day campaign, “Celebrate Their Brilliance 5.0.”
The annual initiative continues to scale, reaching hundreds of thousands of children across Nigeria ahead of the May 27th Children’s Day celebration.
As part of this year’s Corporate Social Responsibility efforts, Viju distributed its popular BB Star flavoured milk drinks to:
– Over 400 schools in Lagos State
– More than 200 schools in Ogun State
– Over 100 NGOs and religious centres in Lagos and Ogun States
– 15 schools in Abuja, marking the brand’s official expansion into the FCT
The outreach brought excitement and refreshment to thousands of children, reinforcing Viju’s mission to make Children’s Day memorable for children in both urban and underserved communities.
This year’s campaign also served as the public debut of V-Cool Golden Kola, Viju’s newest beverage. The fizzy, refreshing drink adds a bold twist to the celebration and expands the brand’s growing product portfolio.
“Children are the heartbeat of our future, and at Viju, we are committed to celebrating their brilliance in every possible way,” said Mr. Raphael Osiomwan, Brand Manager, Viju Industries. “Through Celebrate Their Brilliance, we are not only sharing product we are sharing joy, encouragement, and a message that every child deserves to feel valued and inspired.”
Expanding Impact Across Communities
The 2026 edition extended Viju’s reach across Lagos, Ogun, and Abuja, covering schools, orphanages, churches, mosques, and non-profit organizations hosting Children’s Day events. The initiative reflects a stronger focus on inclusivity and community engagement.
More Than a Celebration
“Celebrate Their Brilliance 5.0” aims to spark joy, encourage self-confidence and creativity, strengthen community ties, and reinforce Viju’s ongoing investment in youth development and wellbeing.
About Viju Industries (Nigeria) Limited
Viju Industries (Nigeria) Limited is a leading beverage company in Nigeria, known for delivering high-quality, affordable, and refreshing products nationwide. With a strong CSR focus, Viju supports education, youth empowerment, and public health, with its Children’s Day campaign remaining one of its most impactful annual programs.
