Reports claiming that Saudi Arabia plans to lift its 73-year-old ban on alcohol have been widely circulated by international media after the story appeared on a wine blog.
Newsonspot reports that the reports suggested that Saudi authorities would allow alcohol sales in tourist areas as the kingdom prepares to host the 2034 FIFA World Cup. However, there is no official confirmation from Saudi authorities supporting these claims.
Saudi Arabia, traditionally known for its strict conservative laws, has been easing some restrictions in recent years to attract tourists and foreign investors as part of its economic diversification plans.
Activities once considered unthinkable – such as concerts, fashion shows, cinemas, and mixed-gender events – are now permitted.
The alcohol report sparked intense debate online, especially given that the Saudi king is also the Custodian of the Two Holy Mosques in Mecca and Medina.
Crown Prince Mohammed bin Salman (MBS) has led several social reforms, including allowing women to drive, easing gender segregation rules, and reducing the powers of the religious police.
Saudi Arabia and Kuwait remain the only Gulf countries where alcohol sales are completely prohibited. In 2024, the kingdom opened its first alcohol store in Riyadh, but it serves only non-Muslim diplomats.
Previously, alcohol was available only through diplomatic channels or the black market. In May 2025, Saudi authorities also denied similar reports about lifting the alcohol ban.
As of now, there is no official announcement confirming any plan to legalise alcohol sales in the kingdom.
