Nigerian telecom operator 9mobile has officially rebranded to T2, marking what the company describes as the start of a “new era” in its operations.
Newsonspot reports that the announcement came on Friday during a launch event in Lagos, where Chief Executive Officer Obafemi Banigbe said;
“We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future.”
Once known as Etisalat before its 2017 transformation to 9mobile, the company has faced years of management struggles and declining service quality, which have eroded its subscriber base. According to June 2025 figures from the Nigerian Communications Commission (NCC), T2 now serves just 2.4 million subscribers – only 1.42 percent of Nigeria’s 171.73 million active telecom users – making it the smallest of the nation’s major operators.
Industry watchers see the rebrand as a bold strategy aimed at repositioning the company, improving customer experience, and reclaiming lost market share in Nigeria’s fiercely competitive telecommunications sector.
