Sunbeth Energies Limited has unveiled what it describes as Nigeria’s first self-service fuel station at its Ogba outlet in Lagos, introducing a digital fueling system that puts customers in control of their transactions.
Newsonspot reports that the new platform allows motorists to initiate, monitor and complete fuel purchases independently through a secure and user-friendly interface.
The development marks a significant step in the digital transformation of Nigeria’s downstream petroleum industry, while strengthening Sunbeth Energies’ focus on transparency, convenience and customer-focused service delivery.
For decades, fuel purchases in Nigeria have largely depended on station attendants to operate dispensing pumps, leaving customers with limited visibility into the fueling process. Concerns over dispensing accuracy and transaction transparency have also remained common across the industry.
Sunbeth Energies’ new self-service platform seeks to change that experience by allowing customers to monitor every stage of their purchase in real time.
From initiating a transaction to monitoring the number of litres dispensed and confirming payment, customers can independently follow the entire process through an interactive interface.
According to the company, the system provides greater confidence, accountability and convenience for motorists.
The technology was developed and implemented in partnership with Tech Brokers Limited, a Nigerian technology company specialising in digital transformation and enterprise technology solutions.
The platform combines forecourt automation with secure payment integration and is designed to work across multiple payment platforms and forecourt technologies.
Speaking on the development, Sunbeth Energies Managing Director, Lateef Abioye, described the launch as a major milestone for both the company and Nigeria’s downstream petroleum industry.
He said the innovation introduces a new standard of transparency, convenience and customer empowerment, stressing that customers deserve to know exactly what they are paying for.
Abioye also highlighted the local origin of the technology, noting that the project demonstrates that world-class solutions can be conceived, designed and deployed by Nigerian companies to address local challenges.
He said the Ogba deployment is only the beginning of a wider digital transformation programme that will eventually extend across Sunbeth Energies’ retail network.
According to him, the company plans to develop intelligent and connected forecourts that combine digital payments, automation, data-driven insights and improved customer experiences.
Chief Executive Officer of Tech Brokers Limited, Wasiu Popoola, described the project as the beginning of a new phase of customer-centred digital transformation in Nigeria’s downstream oil and gas industry.
Popoola said the platform was developed as an indigenous technology solution capable of supporting the future needs of the downstream sector.
He explained that its architecture can accommodate virtually every major payment rail and forecourt technology currently available, while remaining flexible enough to integrate future innovations.
He also commended Sunbeth Energies for embracing the technology and demonstrating the leadership required to introduce transformative solutions into the industry.
One of the first customers to use the system described the experience as simple, fast and reassuring, particularly because the customer could control the entire fueling process and monitor every litre dispensed.
To ensure a smooth transition, Sunbeth Energies has deployed trained customer experience personnel at its Ogba station to guide motorists through the self-service process and provide assistance when needed.
The company says the initiative represents the first step towards a broader transformation of how energy products are delivered to customers across Nigeria.
