The Nigerian Communications Commission (NCC) has announced a minor reshuffle of officers as Reuben Mouka replaces Dr. Ikechukwu Adinde as the new Director of Public Affairs.
Adinde who has served for years has been redeployed to the special duty unit of the NCC. He is now the Director, Special Units.
Muoka is a veteran ICT journalist and public relations practitioner is the immediate past Director of Special Duties Department.
His appointment took effect from Monday, June 20, 2022.
Muoka had earlier worked in the Public Affairs Unit as a Principal Officer for several years before being redeployed to the special duty and economic policy and analysis departments during the first term of Professor Umar Danbatta as Executive Vice Chairman (EVC).
Between 2009 to 2015, he was the Head of Media and Public Relations in the Commission.
He has also chaired the League of Communications Correspondence which was created in 1988 to help ICT journalists become professionals.
Muoka is expected to bring his rich and versatile experience in both specialised and traditional journalism, public relations, integrated marketing communications (IMC), corporate communication and people management, to bear on the Commission’s vision to expand the frontiers of its public goodwill and the impact of its reputational assets.
A former Deputy Communications Editor of the Vanguard Newspaper, former Deputy General Manager at MTS First Wireless (Nigeria’s first mobile telephone operator), Muoka joined the NCC in 2007 as a Principal Manager and was deployed to the Public Affairs Department, where he headed the Media and Public Relations Unit. He later rose from the rank of Principal Manager to the position of an Assistant Director in 2010, and by 2015, as a Deputy Director, appointed to head the re-engineered Public Relations Unit of PAD. In 2017, he was redeployed to the Policy, Competition and Economic Analysis Department to head the Economic Analysis unit of department.
Muoka earned M.Sc degree in Mass Communication from the University of Lagos, specialising in Public Relations and Advertising, where he had earlier successfully completed a Postgraduate Diploma (PGD) in the same field of Mass Communication. Much earlier, he had obtained a bachelor’s degree in Performing Arts at the University of Ilorin.